A guide to influencer marketing

Thirlwell Read More BB marketing strategies to es can make the most of it pros and cons  Measuring campaign success A guide to influencer marketing is every marketers dream when measuring campaign success. But what is influencer marketing Influencer marketing is when a brand collaborates with a social media influencer to promote their products.



An Influencer is someone who has a significant social media presence and has the power to impact consumers buying behaviour. Many influencers work with brands to showcase their products on their social channels in the hope that their followers will then purchase the product. Did you know the influencer Jordan Phone Number marketing industry is now estimated to be worth a whopping billion Check out this Big Commerce blog for more interesting statistics on influencer marketing. However influencer marketing can be expensive for businesses and it can be tricky to know if it has worked or not.







Therefore in this blog post we will explain how to measure the success of an influencer marketing campaign. How you track your success ultimately depends on the campaign goals. Increasing brand awareness with your influencer campaign If your campaign goal is to increase brand awareness some key KPIs you should be measuring include Pageviews Impressions Social media followers Social media mentions Pageviews are important as you need to know.